Marketing Marketing 10-minute Talks: A New Way to Connect with a Valuable Referral Source By Nancy Weil, OGR Member Resources Director Included with your OGR membership Now more than ever, healthcare professionals, first responders and caregivers need some support from the daily stress that the pandemic has created in both their workplace and their personal lives. Show them how much you care by sharing these six “10-minute Talks: Coping During COVID-19” in order to give them a much-needed break. Each of these programs is designed to stand alone so they can pick and choose which they want to watch. • Step Away From Stress • A Moment for Mindfulness • 3 Emotional “Cousins”: Worry, Stress and Fear • Unsupported Grief and Loss • Faith as a Spiritual Journey • Pivot Toward the Positive This is an easy caregiver marketing program for your funeral home to offer - for free! • Sign-up at OGR. org/Marketing to get started. • OGR will send you a link to a private YouTube playlist that holds all six programs. • OPTIONAL: Make it personal by adding your funeral home’s branding at the beginning and end of each video. Do it yourself, or OGR can take care of this for a small fee. • E-mail the link along with an introductory note (template provided) to the caregivers you know. • Get ready for the thanks to roll in. These videos are funny and spontaneous, not ‘clinical.’ Hospice people (or caregivers in general) expect a commercial about the funeral home. This is just a cool conversation between colleagues. ~Jim Rudolph, Veterans Funeral Care / Cremation Consulting 32 www.ogr.org | Spring 2021 Serving as OGR’s member resources director, Grief Support program facilitator and supply partner liaison, Nancy brings her years of experience working in the funeral industry to our members. A national speaker and trainer with certifications as a Grief Services Provider, Funeral Celebrant, Soul Injury Ambassador and Laughter Leader, Nancy is uniquely qualified to bring new perspectives into how to best meet the needs of the families you serve. You can reach Nancy at (512) 334-5504, ext. 304 or NWeil@OGR.org
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