Member Spotlight Member Spotlight many in a single day. Our issues were never about being overwhelmed by the numbers (although we prepared for this), but more in dealing with grieving families under such strict lockdown conditions. It has been about managing mental health of families and our own team in such a restricted environment. What are three future goals that you have in mind for your funeral home? Long-term goals have been put on the backburner these last 12 months, as our changing world makes it hard to identify what will happen tomorrow, let alone next week, next year or next decade. For funeral businesses with physical funeral homes and premises, increasingly the competition is low-service and low-cost. Their cost structures and lack of capital expenditure is a completely different business model. Moving forward, we must continue to demonstrate value to the families we serve, and to ensure that the funerals are relevant. Otherwise the industry as we know it will disappear. Our future goals include: 1. ensuring we have locations that are attractive and can provide that services that will impress families; 2. continuing to train and retain the best possible funeral team to deliver the high level of service required; and 3. future-proofing our business so we can provide the level of service expected in-person via technology and remotely. Adrian is chief executive officer of Nelson Bros. Funeral Services. Prior to joining the family business over 20 years ago, he was a lawyer and international management consultant. He is married to Louise and has two teenage sons, Harry and Charles. Adrian is a passionate Western Bulldogs supporter in the Australian Football League. Visit nelsonbros.com.au for more. Bridge To The Next Generation In Your Families Every death leaves an estate to be settled. The executor is your connection to the next generation of the family, and Closing Affairs is the bridge to make that connection. Closing Affairs has been a leading executor tool kit for over twenty years, and it is now available in a printed U.S. edition. • Agendas/Schedules • Step-by-step guide • Form letters for Government/Business entities • Access to more resources on ClosingAffairs.com So Many Opportunities To Build Relationships You can use many of the features of Closing Affairs to maintain contact with the executor and provide assistance. For more information and introductory pricing, call 1-888-829-8362 or email info@inexinc.com 30 www.ogr.org | Spring 2021
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