OGR News OGR News OGR is ‘Zooming’ in to Train Your Staff: Conquering the Conversation By Nancy Weil, OGR Member Resources Director This training began as part of OGR’s price shopping program but has since grown beyond the phone call. Designed for your entire staff to attend, this 2-hour interactive course covers possible conversations that may take place on the phone, with visitors to your funeral home or in the grocery store! Make sure your staff: • can confidently handle any conversation about your funeral home; • understands your unique value and how to properly represent what makes your funeral home stand out from your competition; • never says any of the outrageous things we’ve heard during a price shopping call (but we’ll share them with you during the training!); • converts the price shopper into a client. Using actual transcripts from price shopping calls, your staff will learn what the consumer may be hearing when speaking with other funeral homes. We cover the good, the bad and the truly shocking. “Nancy inspired each member of our staff to confidently handle not only price shopping calls, but to represent the best of funeral service in their everyday lives,” Tyler Pray of Pray Funeral Home in Charlotte, Mich., said about the training. Cathie Tattrie and fellow staff members participate in OGR ‘Conquering the Conversation’ staff training at Smith Funeral & Memorial Services in Warren, Rhode Island, on Oct. 23, 2019. (OGR Photo / Nancy Weil) Book your staff training today with a special introductory price of only $500. Each training is tailored to meet the needs of your funeral home. • knows your key talking points when sharing information; and Contact Nancy Weil at NWeil@OGR.org or 512-3345504 ext. 304 to select a date or to learn more about this program. OGR offers price shopping services at four tiers ranging from a single call and email to a full analysis paired with training for your employees. www.ogr.org | The Independent® 17
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