TEACHING PROFILE Erin Baca Blaugrund prioritizes mentorship and student growth by Elizabeth McCall believer that if you set your sights on something, you can have it without stepping on toes and do it in the right way. You just have to want it enough and you have to be perseverant enough. I want to instill that in my students, and I want them to know nothing comes without hard work.” Blaugrund teaches undergraduate courses in marketing principles, retail management, consumer behavior, personal selling and social media marketing, and teaches graduate courses in marketing concepts and marketing management. She is also the director of the Daniels Fund Ethics Initiative Collegiate program and the Ethics Boot Camp. “Our goal and our initiative are to spread ethics throughout business curriculums and the university,” she said. “What we’re presenting is thought processes in terms of what it means to take accountability for your actions or be transparent and get students to understand principle-based ethics, and the relationship to business and their everyday lives.” When Blaugrund was an Aggie student, she was president of NMSU’s American Marketing Association and competed in its case competition. She is now the adviser for the organization. “The organization itself is a support group from freshmen all the Erin Baca Blaugrund, a marketing professor at NMSU’s College of Business, has provided students with ethical and educational mentorship. She received her bachelor’s and master’s degree in marketing from NMSU and a Ph.D. in marketing from the University of Mississippi. T hrough her roles at NMSU, Erin Baca Blaugrund has provided students with ethical and educational mentorship. Since 2013, Blaugrund has been a marketing professor at NMSU’s College of Business. She received her bachelor’s and master’s degree in marketing from NMSU and a Ph.D. in marketing from the University of Mississippi. As an alum, Blaugrund always knew she wanted to return and teach at NMSU. She directs multiple programs within the College of Business and motivates students to get involved with marketing because of the numerous benefits it presents. “I had originally chosen my major as finance, and then I took a marketing class and I didn’t know really anything about marketing, but I just fell in love with it,” Blaugrund said. “Marketing is a very versatile major, and there is a lot of different things you can do with it.” Blaugrund will always be there for her students because she knows from experience the difference it can make in student growth. If it had not been for the encouragement from one of her previous NMSU professors, Pookie Sautter, she would not have been inspired to pursue her Ph.D. “Mentorship is really important to me,” she said. “I am a big way through senior year,” she said. “It creates like a family, and it’s really good to see that part of it. It’s fun, it’s exciting, it’s difficult, and it’s challenging. I just love my role as the director of these initiatives.” Apart from these programs, Blaugrund said the College of Business houses countless opportunities that provide an environment of positive change and reinforcement for students to improve their outlook. “I think that is one thing in the College of Business that we’re really trying to facilitate with our students and trying to get them to understand, we want the best for them, because they are a reflection of us,” she said. “I think the College of Business is an amazing place to be.” What we’re presenting is thought processes in terms of what it means to take accountability for your actions or be transparent... New Mexico State University – College of Business | 2023 Annual Report – The Bottom Line 1 COURTESY PHOTO
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