VIKTOR ON ... NAVIGATING ALL ASPECTS OF ENTREPRENEURSHIP (INCLUDING TAXES!) Q: AS AN ONLINE MARKETING EXPERT, WHAT’S YOUR SECRET FOR SUCCESS? A: Marketing my digital nomad lifestyle and building a brand around it were an important factor of my success. “Social media and an engaged following are the secret. Through social media I’ve been able to promote my online magazines and my customers’ products.” Q: HOW CAN SOLOPRENEURS BEST SCALE UP THEIR BUSINESS? A: I would start by building a strong social media profile. For B2B it can be LinkedIn, for B2C Instagram or Facebook. Building a profile means first interacting and engaging with other users, not only posting about yourself. Then you showcase your skills by publishing high-quality written or video content on your blog. This helps with SEO and organic traffic. SURPRISINGLY AT HOME Q: ANY TIPS FOR THE LEGAL SIDE OF STARTING YOUR OWN COMPANY? A: It’s really quite individual. It depends on where you’re from, how much much revenue you’re bringing in and what sector you’re in. For example, I’m from Slovakia, I pay taxes in the U.K. and I live mostly in Spain. You want to look at what each country offers in terms of taxes and benefits (think health care and retirement plans). ✈ ✈ ✈ “Some countries may have high taxes but offer good benefits and flexibility when running an online business. There’s no need to avoid these. However, some countries have high taxes and no (or low) benefits. Avoid those!” More and more tax options are appearing that are optimized for digital nomads. Smart countries optimize (i.e., lower) taxes to bring in taxpayers from abroad. In Georgia, for example, you do not pay any personal tax on foreign income. In Cyprus you don’t pay tax on dividends. But in both you need to own property there to file taxes there. If you are just starting a business, I’d recommend looking at these countries: Georgia, Dubai, Malta, Gibraltar, Estonia, Hong Kong and Cyprus. GOOD ADVICE A good resource for professional financial advice is Nomad Capitalist . “I was surprised when I found my home base in Spain. I’ve loved so many different locations – Bali, California, Sydney. But when I got to Spain, I knew it was the place for me.” ● Viktor ● From Slovakia ● www.travelinglifestyle.net ● Online marketer ● On the road since 2013 ● Currently in Buenos Aires ✈ ✈ ✈ 21
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