RESL1213 Introduction to Sales RESL1224 Sales Territory Management This course covers the role of sales in the economy, the importance of a positive sales attitude, the importance of communication skills, the basic steps of a sale, and how a salesperson is viewed as a representative of a specific company. (Prerequisite: None) (3 credits: 3 lecture/0 lab) RESL1214 Advertising This course covers the fundamentals of sales promotion, the types of promotional tools available, and effective use of those tools. This course also focuses on advertising including the various types of retail advertising options, the parts of the advertisement, and the creation of actual advertisements as a part of class work. (Prerequisite: None) (3 credit: 3 lecture/0 lab) RESL1216 Visual Merchandising Visual display is an important part of the selling process. In this course, the student will analyze store image and create displays. The student will receive instruction on the principles and elements of design, lighting techniques, and how to utilize the appropriate props, mannequins, and fixtures. Students are required to build various types of displays. (Prerequisite: None) (2 credits: 1 lecture/1 lab) RESL1217 Sales Communication This course covers telemarketing business-to-business applications, locating business opportunities, maintaining customer files, utilizing sales language/tempo, planning revenue calls, closing and evaluating calls. Students will practice telemarketing sales skills as part of class work. (Prerequisite: None) (2 credits: 2 lecture/0 lab) RESL1218 Retail Business Operations The basic operational side of a retailing business is the focus of this course. The course covers information on housekeeping, cashiering, customer service, security, shoplifting, marking, receiving and storing of merchandise. Principles and techniques for physical layout of the selling floor utilizing retail layout principles to create a store image and ambiance along with the calculation of layout profitability ratios are addressed. (Prerequisite: None) (3 credits: 3 lecture/0 lab) RESL1220 Applied Sales This course focuses on practical application of communication skills as they apply to selling. Primary attention is given to customer prospecting, utilization of information and skills to appeal to customer needs, completing the sale, and follow up and review. Significant time is spent planning, delivering and critiquing sales presentation. (Prerequisite: Instructor Approval) (3 credits: 0 lecture/3 lab) RESL1221 Applied Marketing This course is an in-depth study of market segmentation, target marketing, business-to-business marketing and the analyzing of market opportunities as to how these marketing elements affect product development, pricing, and distribution. Through case studies students will follow products from conception through the various marketing and distribution channels to final target markets. (Prerequisite: Instructor Approval) (3 credits: 0 lecture/3 lab) RESL1222 Inventory Planning Concepts Unit and dollar inventory systems are essential to the retailing business. This course covers minimum and maximum inventory levels, the calculation and interpretation of inventory ratios, book inventory, retail method of inventory, and the various ways in which inventory status can be analyzed to insure profitability on on-hand inventory. Computer applications are emphasized. (Prerequisite: None) (3 credits: 3 lecture/0 lab) This course covers fundamentals of sales administration necessary for managing a wholesale or direct sale business and the sales territory associated with that business, concepts for daily administrative activities, creating customer filing systems, managing time, scheduling sales activities and developing profitable sales strategies. Concepts will be learned through case studies and/or live territory projects. (Prerequiste: Instructor Approval) (3 credits: 3 lecture/0 lab) RESL2222 Sales Management This course is designed to present basic principles of sales management. The course will help the student to understand the organization and functions of managing a selling force. Coverage includes information on budgeting, setting sales goals, leading a sales force and measuring sales force performance in the field.(Prerequisite: Instructor Approval) (3 credits: 3 lecture/0 lab) RESL2224 Retail Buying The focus of this course is placed on the essentials of effective retail buying. It covers planning the buy, locating resources, negotiating the buy and calculating the gross margin percentage on the merchandise selected. This course also looks at the importance of trend analysis as a buying tool. (Prerequisite: Instructor Approval) (3 credits: 0 lecture/3 lab) RESL2228 Sales Business Concepts & Trends This course covers information on familiarizing the student with how a sales business is operated in today’s highly competitive electronic society. (Prerequisite: None) (3 credits: 0 lecture/3 lab) RESL2230 Internship This course is designed to provide the student with a purposeful occupational experience in the wholesale-retail marketing industry. Since each Supervised Occupational Experience is an individualized experience, a training plan is specifically created for each student in conjunction with the training station the student is assigned to. Supervised Occupational Experience can be offered as a cooperative arrangement, an internship arrangement, or other appropriate work experience arrangement. (Prerequisite: Instructor Approval) (6 credits: 0 lecture/0 lab/6 OJT) SOCS1110 Introduction to Sociology The purpose of this course is to develop in students an understanding of basic sociological issues, concepts, terminology, and applications of these understandings with current societal events. Students will become conscious of societal influences in relationship to human and cultural dynamics in our world. This course will call for the development of reflective and critical thinking skills. (MnTC Goal 5) (Prerequisite: none) (3 credits: 3 lecture/0 lab) SOCS1205 Sociology of the Family This course offers a comprehensive study of the forces external to and within the contemporary Western social institution that we call ‘the family’. Current sociological theories and research will be used to study American family structure and functions. Cross-cultural comparisons; family dynamics; disorganization; and change will be included. The course will provide a forum to expose the students to the vast changes that have taken and continue to take place in marriages and family enabling them to make choices in a diverse society. (MnTC Goals 5 & 7) (Prereq: none) (3 credits: 3 lecture/0 lab) 2020-2020 159
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