mindful MM reflections Custom Scrapbooks By Lynn Coffey
TABLE OF CONTENTS 2 4 5 6 8 9 10 11 12 14 16 17 18 20 22 23 introduction logo process final logo black & white logo logo color palette campaign color palette clear space min size logo misuse campaign fonts poster interactive magazine ad brand identity photography website pages website mock-up 1
M indful Reflections provides handmade custom scrapbooks for people who seek to preserve their memories in a personalized way and who prefer our solution over available alternatives because we offer pages tailored to their photographs and memorabilia. Custom graphics and unique solutions will be offered to make each scrapbook one of a kind. We use only acid free products so your memories will last a lifetime. We work closely with our customers to fulfill their vision for their memories. Mindful Reflections offer a variety of scrapbook sizes and special ways to organize your memories. The main competitors of Mindful Reflections offer primarily premade and digital scrapbook pages. Some companies offer paper, ribbon, and stickers. There are very few companies that only offer handmade custom scrapbooks and memory items. Many show samples of premade pages without photographs. All of the competition have websites to sell their products. 2 introduction
Mindful Reflections will stand out against the competition by customizing the embelishments and graphics on our pages. We will create pages around your photographs not try to find your photographs to fit into a page that is already assembled. By creating pages our way we will coordinate the colors and graphics to match your memories. Our primary goal is to create beautiful books which will showcase our customers memories therefore creating repeat customers. By working closely with the customer we will provide a level of customization rarely seen in the competition. Mindful Reflections will promote the company in wedding, parenting, and ancestry magazines. 3
4 logo process
mindful reflectionsMM MM mindful reflections reflections MM mindful 5 final logo
mindful reflectionsMM MM mindful reflections reflections MM mindful 6 black & white logo
mindful reflectionsMM MM mindful reflections reflections MM mindful 7
CMYK 76 49 85 16 RGB 76 104 69 HEX #4c6845 LAB 41 -16 15 CMYK 72 96 53 30 RGB 81 35 72 HEX #512348 LAB 22 25 -13 mindful reflectionsMM 8 logo color palette
CMYK 79 73 47 42 RGB 53 54 74 HEX #35364a LAB 23 3 -13 CMYK 56 57 58 43 RGB 85 63 66 HEX #553f42 LAB 29 10 2 CMYK 76 49 85 56 RGB 39 63 37 HEX #273f25 LAB 24 -15 12 CMYK 72 96 53 30 RGB 81 35 72 HEX #512348 LAB 22 25 -13 CMYK 76 49 85 16 RGB 76 104 69 HEX #4c6745 LAB 41 -16 15 CMYK 11 30 24 0 RGB 223 182 176 HEX #dfb6b0 LAB 78 14 8 CMYK 52 29 63 5 RGB 130 150 114 HEX #829672 LAB 60 -13 16 CMYK 8 6 28 0 RGB 234 228 191 HEX #eae4bf LAB 90 -3 18 9 campaign color palette
x x mindful MM MM reflections mindful reflections x mindful reflections MM x 10 clear space x x
mindful reflectionsMM Do not size logo smaller than 2” wide MM mindful reflections Do not size logo smaller than 1” wide reflections MM mindful Do not size logo smaller than .75” wide 11 min size
DO NOT rotate logo. mindful reflectionsMM mindful reflectionsMM DO NOT change the colors. 12 logo misuse mindful reflectionsMM
mindful reflections MM DO NOT rearrange elements. mindful reflections MM mindful reflectionsMM mindful DO NOT add a shadow. reflections DO NOT use text alone. 13
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !,”:.( )123456789 A a A a Body - Raleway Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !,”:.( )123456789 14 Headline - Raleway Semibold campaign fonts
A a Accent - Dulcelin Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !,:.( )123456789 15
16 poster
17 interactive magazine ad
18 brand identity
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20 photography
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22 website pages
23 website mock-up
mindfulreflections.com
1 Publizr