Competition Leona’s competition can be narrowed down to basically all Greek Restaurants. Plainly stated, people may be more inclined to go to the Greek restaurant that is right around the block from them. But when Atlas provides an experience, not just a meal, consumers will not be able to pass the idea up. To state, one direct competitor is Platia Restaurant. They claim to offer great food and an authentic environment, but in all honesty they are missing one of the biggest Greek experiences of all and that is Kefi. To put it simply, it is a sense of confidence, of good humor, and happiness. When a Greek person has Kefi, it is like there is a light shining from within them. Platia offers expensive prices and a cold hearted environment which is opposite of what a Greek restaurant should be about. The second competitor is Laterna Greek Restaurant. As one of the only places on Long Island that offers live music nights on Fridays the expectation should be pretty high but they serve Italian meals as Greek options. Leona’s third competitor is the Hard Rock Cafe and while that may raise some various questions, the restaurant layout inside is what brings these two concepts together. With a market as the entrance of the restaurant and then the combination of live music in some of their restaurants, some may say that they are very similar, but of course Atlas will bring a culture to life and not a music genre. This layout was chosen for Atlas because Leona wanted to bring her consumers’ interests to life such as a market with hand made goods and restaurant merchandise, authentic food with a farm to table inspired menu, even a catering hall, all concepts and ideas requested by the community for the community. 37
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