“this is how Atlas, the Greek outlet, was born.” The product was narrowed down to the concept of Atlas, the Greek Outlet. A solution that would help solve the problem of a lack of authentic Greek presence within the community on Long Island. This is an experience to help people learn more about what true authenticity looks like within the Greek culture. A restaurant featuring live Greek music and dancing is one part of this solution. Another aspect is a market place as the entrance to the restaurant where consumers will be exposed to various Atlas merchandise as well as hand-made goods created by Greek-Americans. Goods will vary depending on who supplies their goods to the market and what kinds of specials are run. Under the same roof, a large catering hall will be constructed as the second floor to the restaurant. Food will be catered from the restaurant below and the Atlas company will be able to help who ever is renting out the all with simple things like decorations, music, and other accommodations. The last aspect is a large community garden located on property to help the restaurant offer fresh fruits and vegetables to dive into the authenticity of Greek food. These gardens will also help provide fresh fruits and vegetables to local food banks and pantries. The concept of the gardens is to not only benefit the community through Atlas but to also help those who are less fortunate have healthy meals as well.
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