Visuals Since How Sammy Came Out is a children’s book, illustrations were the highlight in the branding, marketing, advertising, and merchandise for the book. The typekit fonts chosen were Oleo Script Swash Caps for the display font and Georgia for the body text. Oleo Script Swash was chosen for its fun yet pretty aesthetic, while Georgia was chosen because of its easy readability because it looks more distinct and pleasing than Times New Roman, Helvetica, or Arial. The colors chosen were pastel and friendly, but not too light. The variety of colors were reminiscent of the LGBT pride rainbow. The logo combined these elements with an Oleo Script logotype and a pastel rainbow heart logomark. The use of hearts and rainbow colors is a subtle but still proud reminder that Sammy & Friends is about the LGBT community. 24
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