Glossary Big Idea (6) Black and White (10) Business Card () Clear Space (11) Color Logo (10) Color Scheme (12) Company Spirit (6) Contact Info (24) Craig (15) Introduction (5) Logo (9, 10, 11) Merchandise Mockups () Minimum Space (11) Sammy (7, 14, 15) Sammy’s Dad (14) Sammy’s Mom (14) Sample Artwork () Roberta (15) Tone of Voice (17) Typekit (13) 41
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