Table of Contents Introduction Introduction Company Spirit Big Idea Who is Sammy? Branding Final Logo Color vs. Black and White Clear Space and Min. Size Color Scheme Typekit Sammy and Family Artwork Sammy and Friends Artwork In Action Tone of Voice Mockups Overview Conclusion Future Information Contacts Glossary 4 6 6 7 9 10 11 12 13 14 15 17 3
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