The supply chain management network includes a set of different groups that are integrated into a common output. These groups include the suppliers, manufacturers, distributors, wholesalers, retailers, and finally end-user. An effective supply chain management system provides benefits such as increase profits, lower production costs, increased organizational collaborations, and meet consumer demands with efficiency. Customer Relationship Management (CRM) CRM is software that stands for Customer Relationship Management. CRM refers to all the strategies, software, tools, and techniques used by businesses to maintain and develop customers. CRM technology is used to manage interactions with existing and potential customers. It helps
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