What other brands out there are you liking? I love off-white. I think he got the appropriate amount of love; I don’t think he’s overhyped at all. I think Virgil’s a f****ng genius. He’s a straight up alchemist. He can write your name on the side of a tennis shoe with a permanent marker, and triple the value of the shoe. That’s alchemy. He’s a legend, and a lot of what he’s done has compelled me to do what I’m doing, because he’s the first black in a lot of rooms. What’s one thing every one should have in their closet? A blue suit with no belt loops. If you don’t have belt loops, you don’t have to worry about finding a belt to go with your shoes. That goes for women, too. There’s generally no environment that you can’t wear a blue suit, even if you take a white t-shirt and some low-pro tennis shoes; or a slipper; or a loafer; or some Chelsea boots; or a hard bottom or a heel. A blue suit will take you to any environment. What makes your suits so special? Every single one of my clients gets to meet me. They don’t get to meet Tom Ford. It’s made specifically to fit your body. I’m going to come and take a couple dozen The URBAN EXPERIENCE | 2021 31 measurements, and I’m going to make something in Los Angeles that’s going to be unlike anything anyone’s ever seen; and you can’t get it anywhere else. I know Tom Ford suits open at like $3600. And there’s no way in hell my suits are going to be cheaper than his sh*t! Demand the price you want and you have to stick to your fu***ng guns! (Rich Fresh’s suits start at $4200, so his clientele is definitely the ‘checking-a-bag’ type.) What do you want people to know about Rich Fresh? Rich Fresh is here forever. This thing that came out of nowhere, it came up for a reason. This is not some little cool, trendy sh*t. In 100 years, you’re going to still have remnants of Rich Fresh. This is the new establishment. I want people to know that the idea of impossible is foolish. If you look at a drug dealer that turns into a billionaire before he’s 50 years old [Jay-Z]—you can do whatever the f**k you
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