ISBN: - 978-93-88936-09-5 Among the Vilavancode taluk, 36 per cent of the respondents use agent funds, 24 percent of the respondents use private finance, 22 per cent of the respondents use bank finance and least 18 per cent of the respondents use other finance like SHGs. Among the Thovalai taluk, 43 per cent of the respondents use agent finance, 40 percent of the respondents use private finance, 10 per cent of the respondents use bank finance and least 7 per cent of the respondents use other finance like SHGs. Distribution of Sample Respondent facing Problems in Storage Storage is an important function of marketing. It is the process of holding preserving goods from the time they are produced until they are needed for consumption or use. Storage protects commodities from deterioration. Moreover, surplus is carried over for future consumption during the period of scarcity. The following table explains the problems relating to storage of rubber sheets. Table 5.9 Taluk Loss of Kalkulam Vilavancode Thovalai Total weight 8 (11.4) 7 (14) 6 (20.0) 21 ( 14) Lack of storage facility 10 (14.3) 8 (16) 5 (16.7) 23 (15.3) Problems in Storage Problems Deterioration in quality 8 (11.4) 7 (14) 2 (6.7) 17 (11.3) Package 15 (21.4) 11 (22) 7 (23.3) 33 (21.9) Labour Charges 20 (28.6) 12 (24) 8 (26.7) 40 (26.6) Grading 9 (12.9) 5 (10) 2 (6.7) 16 (10.6) 70 (100) 50 (100) 30 (100) 150 (100) Source: Computed from Primary data. Note: Figures in parentheses indicate the percentage to total The above table inferred that, the respondents face six problems for storage of rubber sheets viz loss of weight, lack of storage facility, and deterioration in quality, package, labour charges, and grading. Most of the respondents are feels that labour charges are high. Out of 150 respondents, 40 opined that the labour charges is high, 33 face package, 23 face lack of storage facility, 21 face loss of weight, 17 face deterioration in quality, and 16 face grading problems. In Kalkulam taluk, has 70 respondents ,20 opined that the labour charges is high, 15 face package, 10 face lack of storage facility, 9 face grading, 8 face loss of weight and deterioration in quality problems. In Vilavancode taluk, has 50 respondents ,12 opined that the labour charges is 145 Total
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