ISBN: - 978-93-88936-09-5 CHAPTER V MARKETING OF RUBBER IN KANYAKUMARI DISTRICT 5.1 INTRODUCTION ............................................................................... Page 129 5.2 OPERATIONAL TERMS USED IN MARKETING OF RUBBER.... Page 130 5.2 (A) Retailers 5.2 (B) Dealers 5.2 (C) Wholesalers 5.2 (D) Co-operative Marketing 5.2 (E) Marketable Forms of Natural Rubber 5.2 (F) Brokerage and commission 5.2 (G) Fluctuations in Rubber Price 5.2 (H) Inadequate Supply of Rubber 5.2 (I) Price of rubber 5.2 (J) Economic importance of Rubber 5.2 (K) Rubber wood 5.2 (L) Physical properties of Rubber Wood 5.2 (M) Consumption of Rubber Wood. 5.2 (N) Marketing Channel 5.2 (O) Branding 5.3 INDIAN RUBBER MARKET ............................................................. Page 135 5.4 CHARACTERISTICS OF NATURAL RUBBER MARKET IN INDIA… Page 135 5.5 PROBLEMS FACED BY SMALL GROWERS IN MARKETING… Page 136 5.6 INTERNATIONAL RUBBER SCENARIO ...................................... Page 139 5.7 IMPORT OF NATURAL RUBBER:.................................................. Page 139 5.8 MARKETING AVAILABLE FOR RUBBER PRODUCER 5.9 SUMMARY CHAPTER VI -FINDINGS AND SUGGESTIONS OF THE STUDY 6.1 INTRODUCTION ..............................................................................Page 155 6.2 MAJOR FINDINGS OF THE STUDY ……………………… ….. Page 155 6.2 (A) Findings related to secondary data 6.2 (B) Findings related to cultivation or growers: 6.2 (C) Findings related to marketers/distributors: 6.2 (D) Findings related to NR Tappers: 6.3 SUGGESTIONS OF THE STUDY………………………………… Page 162 7
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