[ A HANDBOOK ON FMCG SALES ] FROM THE AUTHORS Dr. Raja Roy Choudhury, Director Academic Affairs, Universal Business School, India is highly qualified in the world of behavioral health and leadership sciences. He holds PhD degrees in Economics and Psychology. He has 33 years of experience in the areas of retail, education, behavioral health and management consulting. Dr. Chandan Thakur, Associate Professor of Marketing at Universal Business School, India, is a Doctorate in Marketing Management and has 22 years of experience in the field of management education, corporate training and marketing research. He has taught at several Business Schools in India as well as abroad. 42
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