[ A HANDBOOK ON FMCG SALES ] Abbreviations SR TSI Sales Representative Territory Sales Incharge SO Sales Officer ASM Asst. Sales Manager RSM Regional Sales Manager NSM National Sales Manager DSR Daily Sales Report POS Point of Sales DMSSR Distributor Monthly Stock & Sales Report ROI Return on Investment SKU Stock Keeping Unit PJP Permanent Journey Plan FIFO First in First Out FMFO First Manufactured First Out SO Standard Organogram HQ Head Quarter CFA Carrying Forwarding Agent SD Sales Development MIS Management Information Agent S&D Sales & Distributer CMP Coverage Master Plan KTMP Key Town Master Plan MJP Monthly Journey Plan JC Journey Cycle POSM Point of Sales Material NDC No Dues Certificate HO Head Office 3
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