[ A HANDBOOK ON FMCG SALES ] Table.4.2.6.A Distributor Town S.No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Total Units Total Value in INR 190 80 187 83 29 30 10.5 40 SKU Kaju Pista Opening Stocks 100 90 Primary Secondary Sales 50 30 82 105 Closing Stocks 68 15 Closing Stock in No. of Days 25 4 Stock Norms (in days) 15 15 Calculated Order Quantity -27 38 Actual Order 0 40 4.2.7. Distributor ROI ROI or Return on Investment is a key parameter to check the health of a Distributor or channel partner. This is a simple ratio of net profit and Total Investment. The chart below illustrates a typical method of calculation of distributor ROI. 30
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