[ A HANDBOOK ON FMCG SALES ] At the same time various parameters mentioned above, can be monitored on a day to day basis by the company management. The DSR data can be summarized into actionable points. 4.1.2 Retailer card A typical Retailer Card is illustrated in the figure below: Table. 4.1.2. A RETAILER CARD MONTH PROPRIETOR NAME: PHONE: A+ A B OUTLET NAME & ADDRESS: GR WEEK 1 S.No. SKU SKU 1 SKU 2 SKU 3 SKU 4 SKU 5 WEEK 2 WEEK 3 CH SM GM B&C SWS WS TOTAL VALUE WEEK 4 OP. STOCK TGT ACH CL.STOCK OP. STOCK TGT ACH CL.STOCK OP. STOCK TGT ACH CL.STOCK OP. STOCK TGT ACH CL.STOCK TGT ACH MARKET: HOLIDAY: C D GR : Grocer SO/SR/ASM SIGNATURE CH : Chemists SM : Super Market GM : General Merchant B&C : Bakery & Confectionery SWS : Semi Whole Seller WS : Whole Seller A retailer card gives us the history of visitation and sales at a particular outlet. This is a very effective tool to monitor our relationship with the Outlet, in terms of visitation frequency and productivity. This is also a good tool to monitor offtake from that particular Outlet and accordingly place the new order. 20
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