2 0 2 0 M E M B E R S H I P D I R E C T O R Y I L L I N O I S S I G N A S S O C I A T I O N P a g e | 12 Illinois Sign Association 2017-2020 Strategic Plan Adopted September 13, 2017 Mission Statement: The Illinois Sign Association is the leading resource for sign, graphics and visual communication industry professionals in meeting the needs of their clients and the communities they serve. Vision Statement: The Illinois Sign Association stands as the indispensable resource for sign companies, their clients, suppliers, and the communities they serve adding value and prosperity through membership, advocacy and the exchange of knowledge. Value Statement: The Illinois Sign Association values best practices in quality, design, innovation, customer service, sustainability, diversity, ethics, and the professional conduct of business within the sign, graphics, and visual communications industry. Strategic Goals 1. MEMBERSHIP AND COMMUNITY…Enhance the ISA value proposition and grow the community through membership, trade and supplier engagement, conferences, programs and events, communications and professional ethics. 2. KNOWLEDGE AND EDUCATION…Create, develop, capture and distribute indispensable knowledge and resources for professional development and education, research, trends, and best practices. 3. ADVOCACY…Advance the association's role in local governmental relations, position papers, white papers, policy statements, industry standards and workforce development. 4. ADMINISTRATION…Refine the roles and responsibilities of the board, committees, work groups, and the professional staff, utilizing resources and the affiliation with the International Sign Association to meet strategic goals.
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