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BUILDER NEWS New NAHB Resource Shows Professionals How to Build a Successful Social Media Marketing Plan mSocial media has become increasingly important to businesses as a arketing and sales tool, however with the plethora of social media sites now available businesses may have a hard time keeping up or even knowing where to start. In Social Media Marketing for Your Business, the latest title released by BuilderBooks, the publishing arm of the National Association of Home Builders (NAHB), builders and residential construction professionals will learn a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. In her latest book, author Carol Morgan teaches industry professionals how to: Create a cohesive content plan with strategy and goals, set marketing and social media goals and measure their success, increase website traffic, manage your online reputation, maximize engagement and interaction on Facebook, Twitter, YouTube and more Read More March is Designation Month! pContinue to grow in your rofessional endeavors. Whether you’re looking to advance in your career or gain additional knowledge about a particular topic, NAHB Education offers a wide-range of learning options. Along with exclusive course and designation sponsor, Lowe’s ProServices, NAHB is committed to providing the best residential home building knowledge to foster success in the industry. Read More 24 HBRA of Fairfield County | MARCH 2018

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