The older sister, Ailbhe, developed the idea for this company while doing her final project in her art school. Ailbhe and her sister Izzy started decorating her chair when they were little and this inspired her to do it as her final. They have partnered up with Disney, Hello Kitty, Barbie and over a hundred different artists for their visions on their bright and colorful wheelchair wheel covers. “Izzy Seats” brings a whole new light to fashion in the world of disabilities, and they have a community tab showcasing different wheel covers and the individuals who own them. They really changed how the chairs look and feel for the individuals and that is what I want for my product idea. There is a sparkle in the person’s eyes when they feel powerful and free to express themselves with their chairs. The only real difference I have with this company is that my focus is on wheelchair seat covers for electric wheelchairs/ push wheelchairs with custom foam or gel seats, and not wheel covers. 16
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