Happi Seats by Amanda Tobin
Table of Contents
1. Introduction......................................................................p1-4 2. Values.................................................................................p5-6 3. Brand Toolkit....................................................................p7-16 4. Website ..............................................................................p17-18 5. Products.............................................................................p19-24 6. Advertisements..............................................................p25-30 7. Merchendice....................................................................p31-36 8. Business card..................................................................p37-38
Introduction 1
Meet Amanda and Ella Hey! Im Amanda, I work for an organization called Independant Group Home Living where I take care of medically fragile children who use ventilators to breathe and are mobile by wheelchair. My job is extremely rewarding and its always an honor working for the kids who live in the home. Thats how I met Ella. Ella is 15 years old and one of the consumers I work for. She’s a bright and creative individual who always gives back and inspires me as a person to be more creative. She use to use a ventilator but now is able to breathe on her own. Ella uses an electric wheelchair to get where she needs to go. When I was trying to come up with an idea as to what could benefit the kids and how they live every day, I wanted something that would make them happy, confident in their chairs and something that would assist in bringing out their personalities. 2
Who is Happi Seats? 3
Happi Seats is a company that offers electric and mobile wheelchair seat covers paired with matching decals. Bringing the childs personality out using their most important equipment to help them do daily living things just got alot more fun and a boost of confidence in their chair. We aim for satisfaction and happiness. Its in our name! 4
Our Values 5
What are Our Values? Our values in Happi Seats is circulated around customer wants & satisfactions. We aim for children to feel confident and creative in their wheelchairs everyday. We value quality of the seat covers and the sticker decals. No rips and peeling stickers on our watch! We strive for a safe community of parents and children using our products, sharing their thoughts with our products and discuss together their joy when they recieve their new seat covers. Ride in style! 6
Brand Toolkit 7
Our Brand Toolkit Our brand toolkit consist of the right/ wrong ways of using our logo, our fonts and brand colors in a visual way. This is the guide on how to use Happi Seats brand correctly. 8
Logo Happi Seats 9
Logo Happi Seats 10
One color Logo Happi Seats 11
One color Logo Happi Seats 12
Logo Toolkit Happi Seats Happi Seats 13
Logo Toolkit Happi Seats Happi Seats 14
Type Body Acumin Variable Concept - regular Logo Aa Aa Bronson - regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 15
Brand Colors RGB: 222 179 212 CMYK: 10 33 0 0 HEX: deb3d4 RGB: 160 217 215 CMYK: 36 0 17 0 HEX: 9FDBD8 RGB: 144 40 141 CMYK: 51 99 2 0 HEX: 90278f RGB: 24 132 124 CMYK: 84 29 54 8 HEX: 1B837B 16
Website 17
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Products & packaging 19
20
Froggy seat covers
Lightening Seat covers
Happi Seats, Seat covers 21
Stars Seat covers 22
Partner examples Stitch Seat covers 23
Finding Dory Seat covers Princess Seat covers 24
Advertisements 25
Hospital Poster 26
Facebook Ad 27
Instagram Ad 28
Bus Stop 29
Landing Page 30
Merchendice 31
T-shirt 32
T-shirt & Mask 33
Tote bag 34
Coffee cup & Hat 35
Hoodie 36
Business card 37
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My Thank yous to: Ella and her family for being my inspiration for this project Professor Wild for all the help and motivation My parents for believing in me and pushing me to never give up My classmates for their input and suggestions Health care workers all around the world 40
1 Publizr