Brand book
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Contents Chapter One: About About . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Competitor . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Mood Board . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Imagery Do’s . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Imagery Don't . . . . . . . . . . . . . . . . . . . . . . . . . 8 Chapter Two: logo Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Alternative . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Black & White . . . . . . . . . . . . . . . . . . . . . . . . . 12 Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Minimum Size . . . . . . . . . . . . . . . . . . . . . . . . . 14 Logo Do’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Logo Don’t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Type Kit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Chapter Three: Design Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Poster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Mailer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Menu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Mobile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Mask . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Door Hanger . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Chapter one About
About Tasty Delight is one of Long island’s top beloved bakeries, Been operated for 22 years . The Bakery that mainly focuses quality baked goods on fresh breads, pies, cakes, pastries, specialty cakes and custom cakes, at a reasonably fair price . It was founded by Clark Kent in 1998 . Tasty Delight is a family owned business by Clark Kent . Located at 234 Main St, Farmingdale, NY 11735 . Tasty delight hours are from 8am-8pm Weekdays and 9am-6pm weekends . Just one trip will have you coming back again and again for our delicious takes on classic and famous family recipes .
Competitor 5
Mood Board 6
Imagery Do’s Give images a wooden texture or a warm feel. If using an image for the background, place the design in the middle and have it surrounded by the object. 7 Make sure the background blurs, so that the food can be the main attention source.
Imagery Don' t Don’t use any neon colors, bright colors or too much colors for the background. Don’t use a dark background. Make sure there isn’t anything in front or blocking the food. 8
Chapter two Logo
Alternative 11
Black & White 12
Logo Usage 13
Minimum Size Print 1 Inch Web 72 Pixel Print 1.50 Inch Web 108 Pixel 14
Logo Do’s The logo can be place on a light color backdrop. The logo can be change to one of the logo colors. Make the whole logo black on a white backdrop. Make the whole logo white on a black backdrop. Do’s use white on an brown backdrop. 15 Do’s use a light color backdrop. Do’s use brown on an pink backdrop. Do’s use 2 color gradient backdrop.
Logo Don’ t Don’t sketch the logo unequal size. Don’t use any other non-logo colors. Don’t use any drop shadow effect. Don’t use bevel and emboss. Don’t use 4 color gradient backdrop. Don’t use a light gray backdrop. Don’t use logo green backdrop. Don’t use logo brown backdrop. 16
Type Kit Intro (Logo) Source Sans Pro (Display) Bitter Pro (Body) 17 Aa Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Brand Color Color Pantone P 156-14 U RGB 86 128 67 CMYK 47 0 76 45 Hex #568043 Pantone P 62-6 U RGB 240 91 113 CMYK 0 86 41 0 Hex #F05B71 Pantone 4705 CP RGB 105 51 38 CMYK 24 70 71 58 Hex #663326 Logo Color Pantone P 157-8 U RGB 146 200 62 CMYK 48 0 100 0 Hex #92C83E Pantone P 52-2 U RGB 247 159 153 CMYK 0 46 30 0 Hex #F79F99 Pantone 4705 CP RGB 105 51 38 CMYK 24 70 71 58 Hex #663326 18
Chapter three Design
Mailer 22
Menu 23
Mask 25
Door Hanger 26
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