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Merchandise When creating her merchandise, Ashley decided turning Swick’s logo mark into a pattern and utilizing her brand colors to create a pattern worked best. This added a pop of color to the merchandise and created an aesthetically appealing design. The merchandise has a lot to do with Swick’s physical product; a self extinguishing candle holder. Therefore, selling merchandise such as branded matches, candle lighters, tote bags, blankets, and t-shirts made sense to include. In addition to this merchandise, Swick also has its branded stationery and business card. 45 | Swick

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