Illustrations Ashley has been an illustrator and traditional artist for as far back as she can remember. She started drawing the moment she could grasp a crayon. Because of this, Ashley knew she wanted to incorporate the skill that got her this far into her senior project. The illustrations through out Swick’s brand are present in the advertising and app icons. The advertisements both print and digital consist of digital drawings depicting scenarios where Swick would be a helpful product. The different scenarios consist of a girl falling asleep with a candle lit, a cat trying to play with the candle flame, and curtains being blown near the open flame. Throughout all of these scenarios, Swick could prevent a potential candle fire and save people’s possessions and lives. Since the idea of a house fire is so tragic and hard for some people to think about, Ashley decided a cartoon-like sketchy drawing style would be best to use for her advertisements. The color palette used throughout are directly from the brand’s color scheme. The app icons were inspired by the blocky yet fun design of the flame for the brand mark. The icons all have rounded corners and incorporate the fun brand colors for easy usage on an smart phone. 21 | Swick
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