Ashley’s marketing strategy consists of digital drawings depicting situations where Swick would prevent a house fire. The drawings would be different according to the type of advertising; either print or digital. The digital ads consist of an image of a girl sleeping in her bedroom and a candle lit while utilizing Swick. The print ads show a cat pawing at the product, and an alert being displayed on the user’s iPhone as Swick’s product self-extinguishes the flame. The slogan on all the ads is “Peace of mind starts here”, reiterating that by having this product, one does not have to worry about their candle causing a fire. With Ashley’s branding and marketing collateral in place, she hopes to gain the attention of her audiences whenever they are. Swick is a product unlike any other who’s goal of preventing house fires will change the way Ashley’s target audiences feel the next time they light a candle. 62
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