Our Culture Ashley began to conduct over 50 interviews with a wide variety of people through phone calls, Facetime, in person, and google forms. The data showed that 54% of people have left a candle unattended in their home and expressed worry of one causing a house fire. 90% of those people would buy a product that relieved this worry. The concerned candle users need to ensure safety in the home because it will prevent house fires. “An estimated 358,500 home fires occur every year. 50% of these fires start in the kitchen, 7% begin in the bedroom, and 6% are chimney fires, 4% of all residential home fires start in the living room, while 3% start from the laundry room” (Covington). One of the most common causes of house fires are candles. Many people disregard candles as being a huge fire hazard, since it is only a small flame, and most candles are marketed for the purpose of relaxation through aromatherapy. However, throughout Ashley’s research and interviews, she learned that 54% of candle users have left a candle unattended in their home, and 30% have experienced ignition of a personal item due to this carelessness. 3/4 people interviewed would be interested in a product that extinguished the candle by itself. 43
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