Tertiary Persona Lastly, the tertiary persona, The Hero, represents a specific target audiencefirefighters ages 35-40 who have a deep interest in protecting themselves and their community from house fires. This persona has a family and kids they are very protective of, and they enjoy teaching younger generations about fire safety. They are some of the top consumers of fire safety products for their home such as fire proof safes, fire extinguishers, and smoke alarms. As Ashley interviewed a few different firefighters, 100% of them expressed great interest in buying Swick’s product. This is a product that not only would they buy for their own homes, but as a gift for friends and family members as well in order to keep them safe. This consumer would not only buy the product, but they would advertise it by word of mouth, or even hand flyers around schools or office spaces. Their enthusiasm for this product would greatly help boost Swick’s sales and bring recognition to the brand, along with providing them and their loved ones with protection while burning a candle. 41
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