Competition Ashley created the brand Swick, a self-extinguishing candle holder, paired with an app that provides a user with awareness and control over their candle wherever and whenever. Her ultimate goal with this brand is to prevent house fires in homes, and to provide candle users with peace of mind. However, as unique as Swick is, the brand faces competition who are trying to solve a similar problem. One competitor in particular is ALEC, a company that has created an automatic lid that extinguishes candles based on a timer. Another competitor includes Candle Mate, who has created a candle holder that extinguishes candles on a timer, and assists with proper candle care. Lastly, Simply Collected created flameless candles that are battery powered fake candles that rid of potential house fires, soot, wick care, and other complications one has when burning a real candle. Although Swick has some intimidating competition, the brand has many aspects that makes it entirely different. Ashley designed Swick’s physical product to consist of a spherical bowl and lid made out of thick ceramic glass. This specific type of glass resists high heat levels and is often used for glass cook tops and fireplace doors. The lid is attached to the bowl on the outside by metal hinges. There are microscopic sensors embedded into the rim of the bowl to assist in detecting if something gets too close to the opening of the lid that could become ignited. If this were to happen, the product lid would shut and the candle would be extinguished immediately since there is no more oxygen to keep it burning. The base of the candle consists of 4 buttons: ON/OFF, timer (duration of candle burn time), set (setting the duration), and light color (changes the color of light of the glass bowl), and a screen that 29
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