Where marketing is concerned, ideally of course a company would like their product to reach everyone, but realistically some people aren’t going to be looking for this specific of a product. The target audience for De Nuevo would be women who are possibly a bit more established - not Forever 21 clients, for example - that are willing to possibly pay a little bit more for good quality clothing, that are concerned with their footprint and want to make a difference in any way that they can. Marketing strategy for this type of niche market is very important. In a sea of millions of clothing lines, De Nuevo stands nearly alone in the way that it is produced exclusively with recycled materials; this sets us apart from everyone and is something that needs to be focused on in all marketing. Social media in this time is the most effective way to get a message out there. Sponsored posts on Instagram and Facebook are an effective use of money while reaching the widest range of people. It is also an effective way to see who is actually receiving your ads and interacting in some way with the feedback that the platforms give you. The company will also use ‘bounce back’ coupons; coupons that are given out with purchases or at pop-up stores that are specific to where they came from to see how many return clients the company gets from each place respectively. There’s also a possibility to put coupon codes on social media posts to see how many of those codes are used, to help the company determine how effective the marketing is. Going along with that, having those bounce back coupons that customers can only get at the pop-up locations give the company a good idea of how much foot traffic they are getting at each location. Ideally, we would put out specific codes that people would have to show at the register that come off ads to really asses how well the promotions and marketing is doing. This is not something we would want to do long term, as constantly giving out coupons tends to cheapen a brand and the company obviously loses profit, but to start off and get the name out it can be very effective.
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