The goal of these interview questions was less about getting definitive answers, and more about getting a sense of what peoples general feelings were toward eco friendly fashion. There was a fairly good mix of men and women, since at the time the brand was going to be for both men and women, but later on it was changed to be only women. The questions about their favorite and least favorite brands were about finding out the qualities people looked for in their clothing, which was obviously quality but style was a close second, followed by sizing and convenience. Out of the twenty two interviews, the most important information for this project was that sixteen of them considered themselves to be ecofriendly, and thirteen of them would be willing to pay more for clothing they knew was made with eco-friendly practices. Essentially, this means that significantly more than half of the people interviewed were concerned aboutbeing eco-friendly.
30 Publizr Home