My company is working to try and undo the damage that this industry is creating. De Nuevo is made exclusively of fabric that was destined for a landfill. By working with a company called FabScrap, based in Brooklyn, much of the material is sourced in New York, is sorted and classified by hand, and then sold to us at a much lower price point than it would be if it were new. One would think this is not a unique idea; reusing material is pretty commonplace in almost every industry, but in the fashion world there really are not any companies doing this. My price point is much lower than the competition because I look for bolts (large rolls) of fabric or pieces large enough to make the garment with as little patching as possible. My designs are based on a capsule wardrobe, meaning just basics that everyone should have. Because of this, my patterns are not only simple, but concise. I know the Lealia tunic needs two yards of fabric, so whatever fabric I can find in two yard chunks becomes a Lealia tunic. I don’t go searching for fabric and figure out what I’m going to do with it later, so that also keeps my costs down because I’m not buying “maybe” fabric. It’s very clear that De Nuevo will not always have every style available in every size and color - our clothing tags help alleviate that question by listing only up to what size the garment is available in. Fabric that does not get purchased in a bolt is obviously not going to be able to create too many garments, but maybe I was able to find 20 yards of different shades of purple fabric; yes, maybe the shades will be off, but they will still be purple and still be uniform.
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