7 Continued from previous page satisfied, clients aren’t served, regulations aren’t obeyed, and general chaos ensues. And in certain high-risk organizations, like our military or your local fire department, getting the right information to the right people is absolutely critical so we certainly need effective communication within organizations.” It is clear that without effective organisational communication desired results will not be attained. A commitment to communication informally and formally that follows good practice such as the Seven Cs of Communication is vital. Remember that non-verbal communication within organisations sends powerful messages. Culture Change A focus on implementation to generate Results – Outputs, Outcomes and Impact, requires an organisational culture that embraces, nurtures and sustains that attention. The key to running a successful organisation is to have a culture based on a strongly held and widely shared set of beliefs that are appropriately supported by strategy and structure. When an organisation has a strong culture, three things happen: Employees know how top management wants them to respond to any situation, employees believe that the expected response is the proper one, and employees know that they will be rewarded for demonstrating the organisation's values. Keynote Thought It is important that we in the CARICOM region deliver Results - Outputs and Outcomes and have a lasting Impact with our work. We need to go from Vision to Action more consistently. We need to implement policy; not simply help to create it. We need to implement the plans we develop, not only develop those plans and then leave them as dusty, dead documents. This article can only stimulate reflection and share ideas — it is up to you to make it happen. Hold yourself accountable. Be more than an Influencer — become a consistent Implementer. The Seven Cs Framework was created by Dr. John Baird and Dr. Jim Stull.
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