Issue 01 October 2020 - STORY - PRODUCTION VALUES - FABRICS AND TECHNOLOGIES - SIZING - INTERNATIONAL MARKET - COLLECTIONS ACTIVEWEAR PIONEER AND CONCEPT SETTER EST. 1983
STORY B T rasil Sul is a worldwide activewear pioneer and concept setter. The brand was founded in 1983 and began its activities with the founder herself producing and selling Brazilian bikinis in a one woman show. he bikinis were a huge success and as the market developed and demanded stylish and comfortable gym suits, the company launch its first activewear line design for exercising. Not long after that BrasilSul was a huge reference in the sports fashion segment, with fresh and high quality design.
T he call for a sale spot came out and in 1992 the company opened its first store, in Porto Alegre, southern Brazil. Coincidentally, it was also the year when the brand reached the international market, spreading over the activewear concept. D uring all these years, besides investing in high quality and innovation for its product line, BrasilSul’s goal is to build a strong partnership with national and international clients. Nowadays, there are 2 international flagships stores: one in Aruba and one Paraguai, besides online clients, and sports shops all over the world.
he brand’s production conception is 100% Brazilian - from high-tech fabrics to regulated labor. All the products are made from the best quality materials available and the goal with each collection is a unique and innovative design. very year BrasilSul’s product development department launches 5 collections, that are developed in a careful process that evolves trend T E research, internal development of exclusive prints, thoughtful design to reach all markets and the constant search for innovation.
PRODUCTION VALUES ETHICAL AND ORGANIZED PRODUCTION REGULAR AND CERTIFICATED AUDITS We strive to be a conscious brand for conscious consumers and we are always aiming for a high level of environmental and social responsibility. FAIR WAGES AND GOOD WORKING CONDITION SAFE, CLEAN AND FAIR ENVIRONMENT ENABLED AND CERTIFIED FACTORY We always design, source and manufacture our clothes ensuring fair wages and good working conditions. This means that every person who works with us is treated with respect and works in safe, clean and fair conditions. Our number 1 commitment is creating in a way which is most considerate of humanity and the environment. CONTROL OF WORK RELATED ACCIDENTS MONITORED SUPPLY CHAIN The goal is to have a system which works without leaving a negative footprint.
We are pioneers of activewear fashion, and since the beginning of our history, we have always sought the best suppliers and the best raw materials for our products. Like us, partner weavers are very concerned about the environment. Our products have higher quality, durability, comfort and technology - attributes that the Brazilian Textile Industry has to spare. We work with fabrics considered classic, that never tire and never go out of fashion, and with each collection we look for differentials, news, prints. For this reason, we have options of materials made from recycled raw material - for example PET bottle - others use reuse water in their production and we always choose to work with recycled cotton materials of certified origin. “We only use 100% Brazilian, certified and high quality raw materials.” Most of the fabrics we use have UV50 + protection, an important item and of great help for the practice of outdoor sports, and antibacterial treatment - which prevents odors.
SIZING We always chose to work with one size - a novelty for the time, which only pieces with elastane could provide. For years our numbering worked this way, however, almost a decade ago, due to demand, it was necessary to adapt. But what exactly does that mean? After several feasibility studies and an analysis of the greatest needs and demands of consumers, we chose to work with two sizes. We then developed a size larger than the hitherto worked. Currently, we work with P / M numbering, which matches the old single size, and M / G, which is a larger number. That each size serves different people, with different bodies. What also influences a lot is the body structure and the way the person likes his clothes. Tighter and firmer, really tight? More comfortable, firm but not so tight? “We are always looking for democratic fashion - with the common goal of achieving well-being through clothing. “ For this, we set up a table that is a guide. Do you mean that a person who wears 42 cannot wear a P / M? No! The table is just a guide, which indicates the average sizes and our suggested use. As practically 100% of our products contain elastane in the fabric composition, the size range is quite wide.
SIZING TOPS SIZE BRASIL USA EUR BUST - CM BOTTOMS SIZE BRASIL USA EUR HIPS - CM P/M S/M 34-38 4-88 34-38 83-92 CM M/G M/L 40-44 10-12 40-44 92-101 CM P/M S/M M/G M/L 34-38 4-88 34-38 90-99 CM 40-44 10-12 40-44 99-108 CM
INTERNATIONAL MARKET W W e are present in several countries, exporting sportswear that is genuinely Brazilian since 1992. Our customers are distributors, e-commerce stores, multi-brand stores, as well as stores that carry our brand, in Aruba and Paraguay. e have total expe rt is e in serving international customers, fluent in English and Spanish. We are always attentive to cultural differences, so, in addition to selling the product, we provide a first-rate service, with differentiated service, seeking adaptations for each market and understanding the different needs.
COLLECTIONS 5 COLLECTIONS/YEAR Dynamic calendar to ensure that our partners always receive news. 100% MADE IN BRAZIL We are a proud Brazilian company. All of our production is based in Brazil. 37 YEARS EXPERTISE Extensive experience in anatomical modeling, seamless seams and finishes. BEST RAW MATERIALS We always choose the best of the Brazilian Textile Industry. CONSTANT INNOVATION Team of experts working all year round to ensure stylish and up-to-date products. FULL MIX OF PRODUCTS We always have pieces available focused on summer and winter, to serve different markets. IMPECCABLE MODELING Extensive experience in enhancing the woman’s body through clothes. We always seek to include a complete mix of activewear fashion, from the freshest to the hottest pieces, due to the markets operating in different seasons. 2020/2 Within the availability of materials at every moment, we work with the best mix possible, to please different types of market. Each launched collection begins with extensive market research, fashion, and trends. We create and produce 5 collections annually. Always looking for news and trends for our customers. 2019/5 2015/3 2014/6
We set up a product development team specialized in activewear and with extensive expertise in technological fabrics. 2018/2 We work with great effort and care in the issues of modeling, finishing and sewing of our pieces. 2017/4 2018/4 2019/3 Our ultimate goal is always the same: that all our customers feel safe, firm and comfortable when using our products. 2015/1
1 Publizr