bransonglobe.com OPINION • OPINION Continued from page 6 especially when the language cultivates pre-existing grievances and the speaker is respected by his or her group. 3. Make social media kinder. You may not be able to alter someone’s deeper beliefs, but there are three ways regular people on social media can get others to remove hateful messages, reduce the spread of hateful memes, and curb prejudiced or polarizing speech. First, reminding users that online speech has real-world, offline consequences (both to the writer, since employers can see posts, as well as to the person or group targeted) can lead users to recant a post. Second, making a personal or empathetic connection with the speaker can have the same effect. Finally, humorous words or images that make fun of the original idea can also defuse the spread of hateful speech. 4. Downplay the fringes and highlight the median. Americans are more polarized emotionally than ideologically — we actually disagree on policy far less than people think. Stunningly, a majority of Americans agree on the broad strokes of abortion, immigration and gun legislation. Because partisans tend to have distorted views of who composes the other party and how many people believe stereotypical views attributed to that party, providing real information that overturns these beliefs can reduce polarization. 5. Emphasize disagreement within parties. Reminding people that partisans have a range of opinions can dial back polarization. Immigration policy can be framed as left versus right, or as a complex issue that pits some right-wing business owners against others, some left-wing unions against more progressive activists, established immigrants against newer arrivals, and so on. The Difficult Conversations Lab at Columbia University found that when people read nuanced articles on policy issues that underscored this kind of intra-party disagreement, their conversations with people from the other party were of higher quality. 6. Help others imagine empathy. Helping people to imagine a disliked group in an empathetic way can reduce malicious beliefs about that group. Thus, stories that encourage people to take the perspective of or empathize with the other party can reduce people’s prejudice. Research in Europe and America on immigration found that even stories that simply linked immigrants to cultural issues, such as cooking, rather than border-crossing, decreased negative attitudes, while stories that linked immigrants to crime were polarizing. 7. Avoid repeating misinformation, even to debunk it. Repetition leads our brains to think things are true, regardless of the accuracy of the information being repeated. This tendency is even stronger when people want to believe a piece of false information, because our brains seek out information we want to hear. So, if people read that “Obama is not a Muslim,” many will remember “Obama is Muslim, maybe?” The best way to avoid deepening misinformation is to simply state alternative information: “Obama is Christian.” Many hoped the coronavirus pandemic would unite us. Instead, deep divisions over race and the role of government are intensifying and could even lead to political violence. The polarization we face today isn’t just about believing the other side is wrong. Partisans now see opposition party members as malevolent, immoral forces. Can America fix itself? The stakes are high. As a start, let’s give these seven ideas a try. July 26 - 28, 2020 • 7
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