FOREWORD Tourism Regulatory Authority, a State Corporation under the Ministry of Tourism and Wildlife is established under the Tourism Act Cap 383 of 2011 and is mandated to spearhead tourism regulations in Kenya. Since its operationalisation in 2014, the Authority embarked on rolling out its functions with particular focus on developing tourism regulations and formulating guidelines. This guideline was developed in response to the rising need to regulate the events and entertainment sub sector with a view to enhance quality of events and entertainment offered, customer satisfaction and ultimately contribute in achieving The Kenya Vision 2030. In addition, the guidelines aim at streamlining entertainment activities for the sector to meet global events and entertainment standards for competitive advantage. The development of this guideline embraced the stakeholders’ participation as stipulated in the Constitution and is in tandem with the Authority’s mission, vision and core values. This guideline endeavored to address the current issues in the events and entertainment sub sector. However, due to the dynamism of the tourism sector, this guideline will be reviewed periodically to keep abreast with the emerging trends. KIPKORIR LAGAT DIRECTOR GENERAL 5
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