In Kenya, regulating the events and entertainment sector wholesomely has been a challenge due to the unique nature of the tourism industry. This has led to fragmented checks and balances. This guideline therefore, attempts to amalgamate the scattered regulations stipulated in a raft of legislations for ease of direction, reference in doing business and quality service delivery. 4. Strategic Goals and Objectives 4.1 Strategic Goals These guidelines aim at provision of quality events and entertainment service and enhancement of customer satisfaction in the tourism sector in Kenya. 4.2 Objectives These guidelines set to achieve the following objectives: a) Set guidelines for quality events and entertainment platforms. b) Protect events and entertainment consumers from harmful content through proper content classification and rating. c) Protect events and entertainment providers from exploitation by consumers or any other third party. d) Market Kenya as an event an entertainment destination. 5. Scope These guidelines shall apply to all forms of events and entertainment provided by tourism and hospitality enterprises and services as listed in but not limited to the Ninth Schedule of the Tourism Act CAP 383 of 2011. Specifically, the Forms of entertainment covered by these guidelines include but are not limited to: Cultural performances; Gaming / Gambling; Sports; Music; Carnival; Road shows; Documentary Screening; Dancing; Acting; Films; Stage performances/Acrobats; Adrenaline thrills. In addition, these guidelines will cover the following forms of events among others: Exhibitions, Expositions, Funerals, Weddings, Festivals, Concerts, Birthday’s, Sports, Graduations, Activations, Launches, Staff Parties, Golf Tournaments, Trainings, Meetings, Conferences, Workshops, Traditional Functions, Festivals, Parties, Team Buildings and Showcases. 11
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