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END OF PROGRAM OUTCOME NEW & ENHANCED PARTNERSHIPS & SUSTAINABLE PROGRAMS What do we want to achieve? (Intermediate outcomes) How do we monitor this? (Monitoring indicators) 15.1 Number of AHA website views 15.2 Percentage of users opening AHA Express 15.3 Total number of subscribers to AHA Express 15.4 Total number of followers on social media 15.5 Percentage engagement on Facebook 15. Strong productive relationships & information flow 15.6 Extent to which Member’s Forum content is useful 15.7 Extent to which Members' Forum meets the Member’s organisational needs 15.8 Extent to which AHA is responsive to Members 15/16 Baseline 234,794 33% 16/17 Target 250,000 35% (industry standard 20-25%) 570 1,514 1,000 4,300 757 4,961 16/17 Actuals 298,929 35% No baseline available 5% (industry standard 1-1.5%) No baseline available No baseline available 90% 90% 3% Additional feedback: • AHA shared 149 Mem 96.5% 94% No baseline available Member survey: “AHA is responsive to its Members” - level of agreement 7.9 or above (out of 10) Member survey: 7.9 • “[AHA] has done som what’s going on in th Additional feedback: • 15.9 Members are satisfied with AHA communications; timings, channels and frequency of contact No baseline available Qualitative feedback is mostly positive “A quick note to than December newsletter Qualitative assessment Feedback: • “Just wanted to say h understand all the diff • “[Member Forums]… industry together and • “Forum discussions c • “It’s an excellent, bril Probably the best qu • “I think communicati different communica Above target 40 On target Not on target ANNUAL REPORT 2016-17

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