THE REVERE ADVOCATE – FRIDAY, JANUARY 19, 2024 Page 5 Game On: Americans' Favorite teams and brands for the Super Bowl LVIII L os Angeles, January 17, 2024 - Anticipation is reaching a global high for Super Bowl 58, set for February 11, 2024, at Allegiant Stadium in Las Vegas. CBS Sports will provide live coverage, making it a major highlight of the year. According to a survey conducted by Zinklar, an innovative market research platform, 83% of Americans are eagerly preparing to tune in. Zinklar´s study delves into Americans' Super Bowl plans, covering their favorite teams, snacks, anticipated commercials, halftime show excitement, and the specifi cs of where and how Americans plan to watch the game this year. Whether you're a football fanatic, a commercials connoisseur, or just in it for the Halftime Show, here's your comprehensive guide to Super Bowl LVIII 2024 trends. Anticipation for the Next Kickoff Super Bowl 58 is on the horizon after a surprising weekend in the NFL. With only eight teams left and seven games remaining, the anticipation is high. People are buzzing about it, and the 49ers (26%) and the Baltimore Ravens (24%) are America's top picks, according to the study. So, it's all building up to an exciting showdown! Halftime Show Drawing a massive audience, the halftime show has evolved into a spectacle with high-profi le musical performances and entertainment acts. Usher, along with undisclosed guests, takes center stage at Super Bowl 58's halftime show. His upcoming ninth album, "Coming Home," adds anticipation, set to release shortly before the event. Notably, Zinklar's survey reveals that 19% of Americans fi nd the halftime show the most appealing aspect of the Super Bowl. The Battle of the Brands Super Bowl LVIII's ad lineup is set to dazzle with Pepsi's Starry, Nerds' $7 million spectacle, and Eric André's Drumstick debut. Oreo returns after a decade, but Avocados from Mexico takes a break. Despite budget constraints, marketers eagerly participate, with CBS nearly selling out ad slots at $6.5 to $7 million for a 30-second spot, For Advertising with Results, call The call The Advocate dv cate Ne Newspapersspapers at 781-286-8500 or Info@advocatenews.net maintaining the cost from the 2023 game. Zinklar's survey unveils diverse American expectations for Super Bowl ads. With Budweiser leading at 15.5%, followed by Doritos 9.3% and Pepsi 7.5%. Despite the brand's tight budgets, excitement for the big game remains high. Super Bowl Snackdown The survey reveals that 83% of Americans plan to watch the Super Bowl, with 75% choosing to enjoy the game from the comfort of their homes. Super Bowl parties are a highlight, off ering a chance to gather with loved ones for an exciting game, snacks, drinks, and friendly competition. Interestingly, even dedicated NFL fans prioritize attending a party with family and friends (42%) over going to a sports bar (9%) or the game itself (5%). Zinklar's data also highlights the favorite Super Bowl snacks and drinks, with chicken wings (37%) and beer (43%), including Corona Extra (26%), Coors Light (20%), Modelo Especial (14%), and Michelob Ultra (14%), being popular choices, providing a detailed view of diverse preferences during the event. As the countdown to Super Bowl LVIII begins, Zinklar remains a source for unrivaled insights into the pulse of American enthusiasm. Cheers to the touchdowns, the tunes, and the unforgettable moments that make the Super Bowl a cultural phenomenon. Let the games begin! BBB Scam Alert: Don’t do this friend a favor. It’s really a clever scam I f a friend asks for a favor, you do it, no questions asked. Right? Time to rethink that policy. In this new con, a scammer poses as a friend asking for a simple favor. The email is so convincing that Better Business Bureau (BBB) staff almost fell for it! How this scam works: You get an email that appears to be from a friend or family member. The message looks harmless and casual – like something a friend might really write. For example, one version reads: “Hi, how are things going with you? Are you busy? I need a quick favor.” The message even ends with “Sent from my iPhone.” Concerned about your friend, you reply and ask for more details. The “friend” quickly responds that they are trying to buy a gift card for their niece’s birthday. However, they are traveling and having trouble purchasing the card online. “Could you get it from any local grocery store around you?” reads the email. “I’ll pay you back as soon as I am back.” The request sounds reasonable. But if you do buy the gift card, your “friend” will ask you to share the card’s PIN and/or send a photo of the back of the card. Unfortunately, by doing this you are essentially handing money to the scammer. It’s nearly impossible to get the money back because gift cards do not have the same protections as credit or debit cards. Protect yourself from this con: • Reach out to your friend directly. If you get an unusual request, call or text your friend to confi rm their story. No matter how harmless the story sounds, always double-check before sending someone money. • Use gift cards wisely. Never do business with anyone who insists on payment with gift cards. Remember, providing the numbers from the back of a gift card is just like sending cash. For more information: At bbb. org, learn more about how scammers use gift cards, and get a tip about gift cons; also, read more about emergency scams and impostor scams. If you’ve spotted a scam (whether or not you’ve lost money), report it to BBB.org/ ScamTracker (https://www.bbb. org/ScamTracker). Your report can help others avoid falling victim to scams. Stay up on the latest scams by subscribing to BBB Scam Alerts emails (https://signup.e2ma.net/signup/1900156/1902645/). Learn how to spot a scam (https:// www.bbb.org/all/spot-a-scam). RON’S OIL Call For PRICE MELROSE, MA 02176 NEW CUSTOMER’S WELCOME ACCEPTING VISA, MASTERCARD & DISCOVER (781) 397-1930 OR (781) 662-8884 100 GALLON MINIMUM Gerry D’Ambrosio Attorney-at-Law Is Your Estate in Order? Do you have an update Will, Health Care Proxy or Power of Attorney? If Not, Please Call for a Free Consultation. 14 Proctor Avenue, Revere (781) 284-5657
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