Page 4 THE REVERE ADVOCATE – FRIDAY, JANUARY 15, 2021 Chelsea Jewish Lifecare kicks off Superheroes Saving Lives campaign Nonprofi t thanks employees for their extraordinary dedication during pandemic C helsea Jewish Lifecare (CJL) is one of New England’s leading nonprofi t healthcare organizations and has homes and services for seniors in Chelsea, Peabody and Winthrop. CJL unveiled its new Superheroes Saving Lives campaign in January 2021. Geared to CJL’s dedicated and loyal frontline staff , the lightUSA Lawn and Yard Care SNOW PLOWING Driveways From $ 35 * REASONABLE RATES * Prompt, Courteous Service * PARKING LOTS 781-521-9927 Pictured from left to right are the Director of Admissions of Chelsea Jewish Lifecare’s Cohen Florence Levine Estates (CFLE) in Chelsea, Kristen Donnelly; CFLE Activities Director Shellie Honohan; and CFLE Director of Resident Care Ansu Kinteh. hearted campaign focuses on serious subjects: thanking employees for adhering to proper infection control protocols as well as conveying the importance of taking the COVID-19 vaccine. Created in English and Spanish, the three-month campaign features videos from the assisted living and nursing home residents, who thank the staff for their “heroic” eff orts in keeping them safe during the pandemic. The videos span the gamut from humorous to serious to emotional. Additionally, staff also encouraged their own family members to record videos showing how important it is for individuals to follow safety guidelines and proper hygiene protocols. “We have faced many chal“ The time is always right to do the right thing. ” – Dr. Martin Luther King, Jr. WWW.EVERETTBANK .COM Right by you. Member FDIC Member DIF lenging and unprecedented situations since the beginning of the pandemic,” said CJL President Adam Berman. “Our staff has been extraordinary the entire time. I am incredibly grateful for their resilience, dedication, and cooperation in keeping our residents safe and healthy. This campaign is our way of thanking our employees and letting them know how much we appreciate their eff orts.” Berman added, “We’re also hoping it instills a little bit of humor into our daily routine.” The campaign slogan – Not all superheroes wear capes. At Chelsea Jewish Lifecare, we wear masks – emphasizes the fact that healthcare workers have emerged as real-life superheroes, risking their own health every day to save the lives of their beloved residents. Each of the CJL assisted living and skilled nursing residences created their own video, showcasing heartfelt “thank you” messages from the residents. Phyllis Silverman, who is a resident of CJL’s Harriett and Ralph Kaplan Estates (assisted living) in Peabody, summed it up best. “I know you only want us to be happy, you want us be healthy, you want us to be safe,” said Silverman. “I truly thank the entire staff for that.” Components of the campaign include Superhero buttons, care packages, t-shirts, candy and capes. Employees are encouraged to take the Chelsea Jewish Lifecare Superhero pledge, in which they promise to “keep myself, my co-workers, my residents and my community safe by following safety practices at work, at home, and in my community.” Update s to the campaign will be made regularly throughout the three-month period with new videos, posters, messages and tributes to staff members. The campaign will also be rolled out in CJL’s sister organizations, JGS Lifecare in Longmeadow and Deutsches Altenheim in West Roxbury. About Chelsea Jewish Lifecare A highly respected leader in senior living, CJL employs over 3,000 people and provides care to over 2,000 individuals daily, with campuses in Chelsea, Peabody, West Roxbury and Longmeadow, Mass. CJL (www. chelseajewish.org) is redefining senior care and re-envisioning what life should be like for those living with disabling conditions. CJL includes a wide array of skilled and short-term rehab residences, ALS and MS specialized care residences, ventilator-dependent homes, traditional and specialized assisted living options, memory care, independent living, adult day health, aging life care, home care and hospice agencies that deliver customized and compassionate care. LIFECARE | SEE Page 13 Call
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