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Personality Insights: Understanding a user can be enhanced by looking at that individual's posts, tweets, or online reviews. This service uses that information to identify a user’s intent and behavioral traits. These insights in turn can lead to showing the most relevant content to that specific user. Users could connect via social media and the travel company could begin to create a persona unique to each one of them. For example, for an outdoors person (visible through their hiking, biking and fishing photos and content), the travel company could suggest outdoor style accommodations or packages. Learn more about WayBlazer’s cognitive travel solutions WayBlazer is a cognitive travel company leveraging Artificial Intelligence and IBM Watson to help every traveler find the perfect hotel. This is accomplished by analyzing cues and triggers from the traveler and personalizing the search results. Beyond just finding the best hotels, the cognitive technology dynamically merchandises the images and reviews to present the hotel in the most relevant way for that particular traveler. The combination of the best hotels and the personalized presentation and content leads to increased traveler engagement and improved conversion rates. WayBlazer delivers this technology to travel companies already selling hotels and to travel related companies that want to add additional revenue streams from hotel bookings via API or rapidly deployable, hosted platform. 11