Tara Reed has been licensing her art since 2001 – originally in the scrapbooking industry and now for a multitude of product categories. An east coast girl by birth, Tara is a northwest resident by choice. She creates her work from her studio in Portland, Oregon. A DEDICATED CUSTOMER: Tara’s designs appeal primarily to educated women between the ages of 25 and 65. This target audience enjoys life, has special interests and is thoughtful about her art and design choices. Like Tara, her consumer base leads a casual lifestyle and likes products that reflect their personal preferences. They are inquisitive, goal oriented, and positive-minded. Her core customer makes purchases to make a statement about who they are, how they see the world and how they want others to see them. They choose products for the design: colors, texture and images that “feel like them.” Tara’s designs are a signature statement in home décor for those looking to host casual gatherings with friends as well as family and holiday events. BY THE NUMBERS: Since her start, Tara’s licensed products have realized over $30 million in retail sales. This has spanned more than 50 manufacturers, totaling more than 2,800 skus and growing. Tara’s prolific portfolio has over 175 themed collections, including more than 2,500 pieces of art. Tara also has an active social media presence (as “Artist Tara Reed”) since 2008. She has been recognized in the top 15% of influencers on social media today. For more information about licensing Tara Reed, contact Roaring Brook Licensing, 888.779.9055.
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