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“We’d even be willing to pay 50 cents more if the parcel was delivered straight to the car.” Dijana and Gufeng think the idea behind We Deliver is very convenient and practical. me, this is the typical use case,” Gufeng says before he puts his headphones on. “I can go for a jog instead of queuing up at the post office.” One piece in the We universe There are plenty of situations in which this kind of delivery service can help solve problems. And it is important to remember that car trunk delivery is only one of many pieces in the jigsaw that makes up the Volkswagen We universe. We Park pays for your parking ticket by app, VW Connect sends easy-to-read vehicle data to your smartphone, the Car-Net services provide real-time information and navigation – the list goes on. We Deliver is symptomatic of the vision for a The reason for that is because he is going to a birthday party at the weekend with his girlfriend Dijana. The birthday present is a special pair of sneakers. And Gufeng has arranged for them to be delivered to the trunk of the car – to the parking space near the Spree where the Polo can be found most afternoons. The trunk delivery service specifies a 300-meter radius for the car’s location to make sure the courier can deliver the parcel. “For 42 Group-wide ecosystem for two reasons. First, it features one variety of what is known as the digital key. If the parcel courier can be authorized to open the trunk – then a friend or partner could also be sent the authorization to use the car without the added complication of handing over the key. People who do not own a car themselves could also be issued with a Volkswagen user ID. That opens up entirely new answers to the question: How does the industry define its customers? Second, We Deliver demonstrates how cooperation can function. Six online retailers who use DHL as their carrier are participating in the field trials – that, too, is an important step toward the best user experience. However tough competition

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