F i fty Year s La t e r . . . By Yvonne D. Nelson thousand five hundred dollars ($2,500.00) each. The celebration ended with the cutting of the ribbon of the new The 24-hour Krystal restaurant located at 4395 Elvis Presley Boulevard in Whitehaven was originally constructed in 1968. The building was 50 years old and Krystal management believed renovation would not be the best route for renewing it or bringing it up-to-date, so the decision was made to rebuilt it. “We still love this community, the community has been great to us; we wanted to come back and rebuild,” said Krystal CEO Paul Macaluso. “We built this beautiful new prototype. It’s the first of its kind in Tennessee.” It took crews a total of 5 months to tear down the old building and rebuild the new one. The last new facility built prior to Whitehaven’s new location was in Cordova. Krystal has 19 locations in the area and over 100 restaurants in Tennessee. Prior to rebuilding, the 24-hour operation performed with about 25 or 30 employees. The new location has brought in many new jobs and literally increased that figure to close to 80. District Councilwoman Patrice J. Robinson and several members of the Greater Memphis Chamber were on hand for the festivities. “We want to thank (Krystal) for their investment of almost one million dollars in the Whitehaven area,” stated Councilwoman Robinson with a round of applause. “We are supporting all businesses in Whitehaven. We encourage (the children here) to ask your parent’s to bring you back and we’re going to ask for some coupons later!” After a brief introduction and history of the company, which started operations during the Great Depression Era in 1932, Macaluso turned the presentation over to Krystal Regional Vice President Phil Cole, who began by stating that Krystal had provided a grant worth $5k to the Whitehaven Elementary School band. Cole mentioned that he was a former Jackson State band member and that even though he recognizes the rivalry between Memphis State and Jackson State, he was impressed to see young people who were very involved and very focused on music. Cole went on to discuss the accomplishments of the Whitehaven team and couldn’t resist saying the new Whitehaven Krystal was “the best looking thing on the block right now” and encouraged those in attendance to “go back and tell McDonalds we’re here” to stay! In addition to longevity awards presented to employees Maggie Clem for 6 years and Joyce Nowlin for 32 years; employees Holly Smith, Arreon Young, and Ashley High each won Krystal Square Up Scholarships in the amount of two 4 restaurant that opened on Monday, November 26, 2018. The renovated restaurant is another step towards bringing more sit-down, dine-in eateries to the Whitehaven community. We hope this new addition to the Whitehaven community will inspire more sit-down type restaurants to locate nearby.
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