Visual Identity The Erasmus Student Network announces the adoption of a new logo and visual identity, endorsed in April 2019 during the Annual General Meeting in Thessaloniki by the members of the organisation. Changing the face of the brand is never easy. That’s why the transition to the updated logo and visual identity system happened gradually. Officially adopted by the international level in August 2019, it will be rolled out globally to the 42 National and over 520 Local Organisations by summer 2021. During the transition period, both versions of the logo are allowed. Keeping up with the times, the new version ensures readability and it is optimised for digital use. Commemorating our history, we retain the strongest elements of the brand such as the colour palette and the logo’s core element, the star. The colourful branches, now of equal length, represent the diversity of the Erasmus Generation supporting each other. Designed by Jan Hrubý, it is composed of the refreshed ESN star, the acronym “ESN” and the full name of the organisation below. The logos of the ESN Local and National Organisations are now created by adding their name in the second line of the descriptor.
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