Courtesy of Tiffany Andrews You’ve seen it on kiosk when shopping at Macy’s or Belk. You’ve seen it on direct mail postcards from your area Jiffy-Lube offering discounted tune up service. You’ve even seen it on Heinz Ketchup labels. Moreover, if you visit metropolitan cities like New York, San Francisco, and Atlanta you’ll even see these black boxes on the exterior of buildings. These square boxes with black lines are called QR Codes. QR Codes are officially known as Quick Response Codes. At a glance, they may remind you of the UPC barcode found on clothing sale tags or box of cereal. What separates UPC barcodes from QR Codes? QR Codes are black square dots arranged in a square pattern on a white back-ground that offers fast readability for all Smartphones. Uses of QR Codes 1. Promote your next big event! Allow the code to connect concert or festival goers to an event overview page or your event’s purchase ticket page. 2. See and hear product testimonials! Allow the code to take your target audience to a testimonial video of a person endorsing your product. 3. Contest! Allow the code to redirect your customer to a landing page to enter the contest. This feature will serve two purposes. First, you have the ability to reward loyal consumers. Secondly, it provides you with a database comprised of current and potential customers. 4. In-store discounts $$$ Allow the code take your purchaser to a landing page that unveils the in-store discount. It’s just like using a coupon you clip from the newspaper or magazine. Your offer does not have to be a percentage off, a dollar amount works too. Or my personal favorite…”Winner of a $100 Shopping Spree.” 5. Generate traffic to your website. If you want to increase the number of Unique Visitors, then QR Codes are a no brainier. If you decide to use the code in this manner remember, this feature allows you to acquire visitors from television advertising, social media outlets like Facebook, direct mail, fliers, outdoor signage, and even business cards. Recreational entertaining too. Consider using QR Codes at your next family reunion or church picnic as a clue provider for a treasure hunt. The QR Code will provide instructions each time the player advances to the next leg of the race. 17 There are free Apps for your consumers to download on all mobile devices like the Blackberry, iPhone, iPad, and Android. QR Codes makes it easy for you to reach your target audience and gain traceable brand awareness. We live in a global economy and a digital world. Consumers like it SIMPLE. Consumers like it Fast. Consumers like Deals. I suggest, for beginners navigating in the digital space of QR Codes to use either QR Stuff (www.qrstuff.com) or Go QR (www.goqr.me). My Tip To You: Test your QR Code on the BlackBerry, iPhone, and the Android to ensure your consumers can open your code. By Tiffany Andrews. Tiffany Andrews is a marketing consultant who specializes in Global Attractions Development and Management for the City of Myrtle Beach Convention Center. In addition, she is the CEO of The Andrews Agency of Myrtle Beach which has numerous projects in Social Networking. Advertising. Marketing. Web Building/SEO. Public Relations. Branding. Media Buying. Special Events. For years The Andrews Agency has been the stand-out ad agency in Myrtle Beach, SC. No matter what the project, we make your life easy and deliver measurable results. The Andrews Agency talents boast over 50 years of traditional marketing experience and 20 years of non-traditional marketing experience. Our team is comprised of reliable professionals ready to create, brand, market, and advertise your company. We are leaders in the southeast for Multi Cultural Marketing and will transcend your brand messaging from print - radio - television - out of home - web - social - mobile. Check out the website for more information. www.theandrewsagency.net, Tiffany@theandrewsagency.net.
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