Another factor is source relevance. If your post is about vegan recipes, and you link it to a page about criminal law, there should be a good reason for it. You’d rank higher if you linked it to a food website. The anchor text, the clickable text that houses your link, is also important. Get the balance right by using keywords but you should not go overboard with keyword-rich anchor text. Hopefully, you now have a better understanding regarding the factors Google use to assess SEO links. An organic SEO expert will consider this to ensure your links are working for your SEO campaign.
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